Here is an example to illustrate the financial distribution when a sale comes through a bookshop’s affiliate link for a book with an RRP of £15:
Cover price = £15
Indie bookstore = £4.50 (30%)
Publisher = £7.50 (50%)
Wholesaler/Fulfillment & Packing / Payment processing = £1.35 (9%)
Discount = £1.05 (7%)
Bookshop.org = £0.60 (4%)