To ensure that you're supporting your favourite independent bookshop, you'll need to select it when you first arrive on Bookshop.org.
You can search for a bookshop via the "Choose a Bookshop" link:
Search your favourite shop either by name or postcode and when it appears in the search results, click "Choose Bookshop":
When you see the shop's name appear in the top left corner of the page, you are supporting that shop:
You can also search for your favourite shop via the search bar, by selecting "shop" at the top of the search results:
It's also possible that you arrived on our site via a link from a different affiliate, in which case, you'll see that affiliates name and logo in the top left.